“This is one of the biggest game/toy companies in the world making the fact that property ownership is impossible for most people my age into a jeering tag line. He told CNN the game is an insult and that it’s never “good to kick somebody while they’re down.” James Knowlton, a 28-year-old millennial from Minnesota, took to Facebook to voice his disapproval. While the toy company says the game is just a lighthearted break from adulting, not everyone cares for the joke. “With many of us being Millennials ourselves, we understand the seemingly endless struggles and silly generalizations that young Millennials can face (and we can’t even!), so we created the game to provide fans with a lighthearted experience that allows Millennials to take a break from real life and laugh at the relatable experiences and labels that can sometimes be placed on them,” it said. But Hasbro told CNN that’s what makes the new game so fun. Players are encouraged to find new places to eat, shop and relax and to become involved in community interactions via the Chance and Community Chest cards.Ĭringeworthy? Perhaps. “From your friend’s couch to the vegan bistro to a week-long meditation retreat.” This time it’s all about collecting experience by “visiting the hottest destinations.” Missing the point altogether, third-party retailers are selling the Walmart-exclusive game for a much higher price.įorget real estate, “you can’t afford it anyway,” the board game’s box reads.

The game’s $19.82 price tag appears to be a reference the first year of the millennial generation – though some contend it began in 1981. “Well, avocado toast is our ‘fav,’ Ray-Bans are ‘on fleek,’ and cameras because, ‘pics or it didn’t happen!’ The struggle is real for Millennials, so we chose items that we felt were relatable, but would also make fans of all ages LOL,” the company told CNN in an email. Of course, game tokens depict emojis, a camera, bike, hashtag and sunglasses.

Not only is Pennybags standing in front of a vegan restaurant, but he’s wearing blue Ray-Bans and earbuds, and carrying a coffee to-go cup. The game is jam-packed with millennial stereotypes. Hasbro, which manufactures the classic game, released its latest edition of Rich Uncle Pennybags’ adventures, Monopoly for Millennials – and yes, it includes avocados. So it’s come up with a game to give young folks “a break from the rat race,” where it’s not all about the money. “Adulting” is hard when you’re a millennial.

Monopoly for millennials rules